Free Report Versus the Full Report
The free report is the diagnosis. The $199 brief is the plan, PDF, and War Room.
Previso has two report experiences on the same URL. A free report you later unlock is still that free report, upgraded. The origin does not change.
In this article we will compare what the free report shows with what the $199 full report adds.
Free Report
Shown in full:
| Section | What it answers |
|---|---|
| Executive summary | Where the company stands, in brief |
| Company profile | What the public site says the company is |
| Strategic scorecard | 0–100 with dimension scores and confidence |
| Competitive position | How it sits versus likely competitors |
| SWOT | Strengths, weaknesses, opportunities, threats |
No credit card. Private to your account. War Room is a locked preview.
Full Report ($199)
Everything in the free report, plus:
- Strategic hypotheses, with evidence for and against
- Go-to-market profile
- Industry landscape and trajectory
- Scenario analysis and strategic risks
- Strategic options and a recommended path
- 30/60/90-day action roadmap and next steps
- Positioning statement and appendix
- Downloadable PDF
- Password-protected sharing
- Live War Room
You can buy a full report up front, or unlock an existing free report with a credit or a $199 purchase. Unlocking re-runs the full pipeline on that same report.

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