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Free Report Versus the Full Report

The free report is the diagnosis. The $199 brief is the plan, PDF, and War Room.

Updated August 24, 2026 · 2 min read

Previso has two report experiences on the same URL. A free report you later unlock is still that free report, upgraded. The origin does not change.

In this article we will compare what the free report shows with what the $199 full report adds.

Free Report

Shown in full:

SectionWhat it answers
Executive summaryWhere the company stands, in brief
Company profileWhat the public site says the company is
Strategic scorecard0–100 with dimension scores and confidence
Competitive positionHow it sits versus likely competitors
SWOTStrengths, weaknesses, opportunities, threats

No credit card. Private to your account. War Room is a locked preview.

Full Report ($199)

Everything in the free report, plus:

  • Strategic hypotheses, with evidence for and against
  • Go-to-market profile
  • Industry landscape and trajectory
  • Scenario analysis and strategic risks
  • Strategic options and a recommended path
  • 30/60/90-day action roadmap and next steps
  • Positioning statement and appendix
  • Downloadable PDF
  • Password-protected sharing
  • Live War Room

You can buy a full report up front, or unlock an existing free report with a credit or a $199 purchase. Unlocking re-runs the full pipeline on that same report.

The unlock card on a completed free report offers the full brief for $199.
The unlock card on a completed free report offers the full brief for $199.

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