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What's in a Full Report

The sections of a paid Previso brief, from hypotheses through the 30/60/90-day plan.

Updated September 1, 2026 · 2 min read

A full report is a source-backed strategy brief. It includes the free report sections, then the paid sections: options, recommended path, and action plan.

In this article we will walk through the free report sections, the paid sections, and what ships with every paid report.

The full sample brief is open in the same HTML viewer a paid report uses.
The full sample brief is open in the same HTML viewer a paid report uses.

Free Report Sections

Cover, about, executive summary, company profile, scorecard, competitive position, SWOT.

  • Strategic hypotheses: testable bets, with evidence for and against
  • Go-to-market profile: how the company appears to acquire customers
  • Industry landscape and trajectory: the context the positioning has to win in
  • Scenario analysis: futures that would change the plan
  • Strategic risks: what can derail it, with mitigations
  • Strategic options: distinct paths, trade-offs, and a recommended path
  • Action roadmap: 30 / 60 / 90 days
  • Next steps: immediate actions
  • Positioning statement
  • Appendix: Data Sources & Methodology

Always Included With a Paid Report

The same prep is typically 6–10 hours of research, competitor review, synthesis, and formatting if you did it by hand. Previso is a first-pass brief, not a diligence memo.

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