What's in a Full Report
The sections of a paid Previso brief, from hypotheses through the 30/60/90-day plan.
A full report is a source-backed strategy brief. It includes the free report sections, then the prescription.
In this article we will walk through the diagnosis, the paid sections, and what ships with every paid report.
Diagnosis (Also in the Free Report)
Cover, about, executive summary, company profile, scorecard, competitive position, SWOT.
Prescription (Paid)
- Strategic hypotheses: testable bets, with evidence for and against
- Go-to-market profile: how the company appears to acquire customers
- Industry landscape and trajectory: the context the positioning has to win in
- Scenario analysis: futures that would change the plan
- Strategic risks: what can derail it, with mitigations
- Strategic options: distinct paths, trade-offs, and a recommended path
- Action roadmap: 30 / 60 / 90 days
- Next steps: immediate actions
- Positioning statement
- Appendix: Data Sources & Methodology
Always Included With a Paid Report
- Interactive web viewer
- Password-protected sharing
- War Room
The same prep is typically 6–10 hours of research, competitor review, synthesis, and formatting if you did it by hand. Previso is a first-pass brief, not a diligence memo.
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